For example hashtag trends, new music or audio, or memes. The focus of flicker content is participation in relevant trends. Built upon trending content (hashtags, music, sounds, filters, etc).So what does this look like in practice? Let’s do a deep dive: FLICKER CONTENT Flare content – interactive (large scale campaign initiatives).Flash content – proactive (ie planned/episodic content).Flicker content – reactive (ie participation in trends).TikTok recommends that brands implement what is called the Flicker, Flash, and Flare model. TikTok vs Facebook and other social media platforms engagement rates So how should brands approach TikTok? TikTok’s Flicker, Flash, and Flare model On TikTok brands get 5-8 times MORE engagement per follower. The average average engagement rate for brands is 0.09% on Facebook and 1.6% on Instagram. This is multiples more than Facebook or Instagram. Organic reach for Facebook and TikTokĪdditionally, engagement is far higher on TikTok.īrands on TikTok have an average engagement rate of 8%. That means that on TikTok you generate at least 21 times more reach than Facebook or Instagram. Organic reach on Facebook or Instagram is about 5% ![]() You broaden your audience with TikTok vs Facebook where you struggle to reach a fraction of your followers. On average you reach your entire audience PLUS 18% new viewers. It is one of the few platforms where one can still grow without paid support.įor example, the organic reach rate on TikTok is 118%! Compare this with Facebook where average reach for brands is only 5.5% (if you’re lucky) and around 5% for Instagram stories. TikTok demographics and usage statisticsĪdditionally, TikTok is an incredible value for brands. The app is a snapshot of the american populus – with people creating content around all the same interests and verticals you’d find on any other large scale social network. The majority of its users are adults.Īccording to data from app analytics firm AppApe, 67.5% of all TikTokers in the US are 20 or older. That is nearly 1/3rd of the total US population. ![]() While all these exist, this perception is limiting.Īs of August 2020 there are over 100 million US TikTok users(and likely far more by now).
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